Dealz Ireland’s rogue and very racy ‘Elf on a Shelf’ campaign has raised a few eyebrows

Paul Moore

What did we just see?!

‘Tis the season to be jolly, Elf-elf-elf-elf-elf-elf-elf-elf-elf.

Well, that’s not how the song goes but if you’ve got kids in your house, it’s very likely that you’ve been making the ‘Elf on a Shelf’ a regular part of your Christmas tradition.

Now, as we all know, these elves have a mind of their own and they tend to wander, but what you don’t know is that some elves are a little bit mischevious; in fact, they’re pretty filthy.

In the beloved Will Ferrell film, we learned that ‘South Pole’ elves can be a little bit ‘different’ and it seems like the high street retailer Poundland have managed to get themselves a rogue elf.

The Poundland Twitter account has definitely not been hacked – their social media team have assured everyone of that – but some of these tweets will fill you with festive cheer. The same campaign, incidentally, can also be seen on the Facebook page of Dealz Ireland, an affiliate of Poundland.

Hi Mark. The Poundland account has not been hacked. I am sorry that you feel this way and will share your feedback. Thanks, Zoe

— Poundland (@Poundland) December 21, 2017