Here's your first look at Dublin's new immersive Irish whiskey distillery
Drink it in, as it were.
Dublin 8 will see the opening of a brand new, "world class" whiskey distillery later this month.
Located on James Street, the €25 million Roe & Co Irish Whiskey distillery has transformed the iconic Guinness Power Station into a new visitor attraction that aims to give people an authentic experience.
Promising "one of the most immersive experiences in whiskey distilling", a 75-minute tour will allow guests to observe the operational distillery, hear the hum of production and witness the copper pot stills from an elevated glass walkway.
Guests will clock in and clock out as they "commence a shift" at the power station, complete with a time card, and presumably a disapproving boss figure just out of sight if you're running late.
Tour groups will also trace the rise and fall of Irish whiskey and celebrate a revival that has rather swept the nation.
Speaking at the official launch on Monday, Global Brand Director Roe & Co at Diageo, Gráinne Wafer, hailed the new addition to Dublin 8.
“Our master blender, Caroline Martin, began the journey of reimagining Irish whiskey, but we didn’t stop the reinvention there," she said.
"Today we are launching a state-of-the-art distillery and experience like no other, led by our extremely talented distiller, Lora Hemy.
"This boutique experience, which will have a maximum of 16 guests per tour, will ensure visitors can get up close and personal with our remarkable distillery and whiskey, focusing on the five pillars of flavour.”
The new distillery opens to the public from Friday 21 June.
Tours cost €25 per guest and includes whiskey tasting, a flavours workshop and a complimentary cocktail in the Power House Bar.
Tours run from 11am-5pm daily, seven days a week.