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SuperValu has absolutely nailed it with its Christmas ad

Published 12:44 12 Nov 2020 GMT

Updated 14:23 12 Nov 2020 GMT

Alan Loughnane
SuperValu has absolutely nailed it with its Christmas ad

Homelife

There won't be a dry eye in the house.

SuperValu has released its Christmas ad for 2020 and we're guessing you're going to want to watch it in the dark where no one can see your tears. We'd explain what's happening but it's probably easier for you to watch it in full below. Who knew one small boy and his Christmas wish could have such an effect on the public? https://www.youtube.com/watch?v=_0eP-PgkVyo Clip via SuperValuIreland It affected people in different ways but it's safe to say, it's had a profound effect on many of those who watched it. https://twitter.com/GrahamJClifford/status/1326845123355942913 https://twitter.com/oatallydiffrent/status/1326778397092163588 https://twitter.com/jnfrcrk/status/1326860535967723520 https://twitter.com/motlinebling/status/1326627128448856066 https://twitter.com/nathanxjohnston/status/1326570210246144003 https://twitter.com/laurenmackey94/status/1326858293273374720

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SuperValu has absolutely nailed it with its Christmas ad