You definitely have used these.
There’s no denying that we’re all creatures of habit, especially when it comes to brand loyalty and marketing. Tyler Durden might believe that “You’re not the car you drive. You’re not the contents of your wallet. You’re not your f**king khakis. You’re the all-singing, all-dancing crap of the world”, but the recent Forbes rich list would beg to differ.
He really loves advertising.
Project Mayhem must have been postponed because tech companies continue to dominate the top 10 most valuable brands in the world with Apple coming out on top, Forrest Gump must be delighted to have invested his wealth in that particular fruit company.
Coming in second was Google, followed by Microsoft, Coca-Cola and Facebook. Here’s the list in full.
10. GE $36.7 B
9. McDonald’s $39.1 B
8. Disney $39.5 B
7. IBM $41.4 B
6. Toyota $42.1 B
5. Facebook $52.6 B
4. Coca-Cola $58.5 B
3. Microsoft $75.2 B
2 Google $82.5 B
1 Apple $154.1 B
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