Video: Behind the scenes at Benedict Cumberbatch's Vanity Fair shoot
Could this be JOE's ultimate style icon?
If you have a spare few minutes on this lazy Sunday afternoon, this is well worth a watch.
Fans of photography in particular will appreciate the effort that goes into shooting a genuine Hollywood style icon, as Benedict Cumberbatch goes beyond the call of duty by offering to jump into a lake for Vanity Fair.
Given the gusto with which he took on his Ice Bucket Challenge last year, the man is fearless.
H/T Darren Creaven