The Road Safety Authority (RSA) and Setanta Insurance Services Limited recently launched a road safety advert with a GTA style twist.
The RSA’s TV adverts are notoriously graphic and like Guinness adverts, a lot of people can remember specific RSA ads – can you remember the one with the girl sitting on the wall? *JOE shudders*…
The latest online short from the RSA, which is called ‘Wheelman’, has a GTA-style feel to it and it features exactly what you’d expect to see when playing the video game – helicopter chases, crazed gunmen and lots of explosions – but there’s an unexpected twist at the end.
Here’s what RSA Ireland had to say on YouTube: “The concept for ‘Wheelman’ was developed by Rory Nestor, a secondary school student from Claremorris, Co. Mayo, and was the winning entry in the RSA and Setanta insurance’s road safety competition ‘Keep Drama Off The Roads’.”
For more from the RSA check out their Twitter account here.
LISTEN: You Must Be Jokin’ with Aideen McQueen – Faith healers, Coolock craic and Gigging as Gaeilge
