Heineken proves that ‘Everyone is Legendary at Something’ by giving unsuspecting Irish Legends a FRIGHT they’ll never forget.
“STAGE FRIGHT (noun): Acute nervousness associated with performing or speaking before an audience.” But what if you were unaware of the audience until the last moment…Heineken unveiled their new video where they tested Irish people’s mettle by inviting them to what they THOUGHT was an intimate casting to showcase their unique talent. Heineken had a much better idea… surprise them with a packed live audience!
The term ‘stage fright’ took a whole new meaning when the walls of the casting lifted up and participants found themselves in a theatre in front of a jam-packed audience —and a moment of panic when they decided whether to perform or run!
Heineken’s latest trickery was inspired by its television advert, Odyssey, which was filmed against the backdrop of a cruise ship, with characters who prove that, given a crab claw, a banister, or even a conga line, Everyone is Legendary at Something!
The trusting Irish participants of Stage Fright signed their names up to the unknown after seeing Conor McGregor (MMA Champion), Jennifer Maguire (Radio Broadcaster), and Shane Byrne (former Irish rugby international) reveal their extraordinary hidden talents via the viral online video here. Little did they know that they would star in their very own online sensation.
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