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20th Feb 2015

Video: Honda’s latest interactive advert tests your speed-reading abilities

Think you can keep up?

Oisin Collins

Do you fancy yourself as a bit of a speed-reader?

The guys from Honda have created some seriously cool adverts over the past year (see here) and their latest ad is no different.

Even if you’re not the fastest reader in the world, you might still be a tad surprised at your ability to keep up with this ad, which celebrates Honda’s achievements to date and how they’ve pushed creative boundaries to produce their latest products.

The idea with the ‘Keep Up’ advert is simple: You have to keep up with the fast scrolling text.

You might just be surprised with yourself…

https://www.youtube.com/watch?v=U8VlX4Ekk80

While it’s a simple idea, it’s executed perfectly by Honda in this clip. They even went ahead and sped up the video to see if you REALLY have what it takes to keep up…

https://www.youtube.com/watch?v=5gyYgJ89zls&feature=youtu.be

Was that just a bit too easy? Well Honda didn’t just stop at two videos, as they sped the video up yet again to really separate the adults from the children.

Are you ready? Be warned, the following video is a bit like expert mode on Guitar Hero…

https://www.youtube.com/watch?v=7MJcWEeft10&feature=youtu.be

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