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26th Aug 2014

Video: Jean-Claude Van Damme is back and cooler than ever in his latest advert

The Muscles from Brussels will be gracing our TV screens once again thanks to this brilliant UK beer ad...

Oisin Collins

The Muscles from Brussels will be gracing our TV screens once again thanks to this brilliant UK beer ad…

It has been ten months since we saw Jean-Claude Van Damme and Volvo Trucks teaming up to create what was one of the best adverts we’ve seen in recent years.

Now The Muscles from Brussels is back in an equally epic ad for Coors Light and we think it’s a Van Damme sight better than some of the muck that’s currently on the telly-box. Check it out below…

In the clip Van Damme uses his trademark martial arts skills, and his epic manly mane, to sculpt a mountaintop ice bar. Coors Light actually plans to build three real ice bars in three top European locations – London, Manchester and Austria.

You can find out more about the ice bars over on CoorsLight.co.uk.

Just in case that wasn’t enough Jean-Claude Van Damme for one day, here’s a look at the previous Van Damme/Coors Light ads from a few years back…

https://www.youtube.com/watch?v=WyZtRO7cXgs

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