The marketing minds behind Mercedes-Benz's most recent suspension advert certainly deserve a pat on the back for this brilliant ad.
Mercedes-Benz wanted to get the point across that their cars ensure optimum driving comfort thanks to improved ‘Magic Body Control’ features. So they turned to nature for help…
http://www.youtube.com/watch?v=nLwML2PagbY
It really is a great ad as it gets the message across without ever showing the final product. We wonder if they took an inspiration from the 1962 scientific study, ‘
The Vestibular System of the Owl’, better known as the 'Ro-ro-rotate Your Owl' video...
http://www.youtube.com/watch?v=9hBpF_Zj4OA