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06th Jan 2014

Video: New Zealand’s latest road safety advert will get you right in the feels

The latest road safety advert from the New Zealand Transport Agency is pretty full on and it’s sure to make you think twice the next time you take the wheel.

Oisin Collins

The latest road safety advert from the New Zealand Transport Agency is pretty full on and it’s sure to make you think twice the next time you take the wheel.

We’re used to seeing hard-hitting visuals from Ireland’s own road safety advertisements, but the lads in New Zealand certainly know how to get their message across too.

In their latest advert, they play on the idea that other people can make mistakes on the road and those mistakes can often be fatal. While it’s obviously aimed at drivers in New Zealand, the message is something we can all take on board.

Here’s what the New Zealand Transport Agency had to say on YouTube: “No one should pay for a mistake with their life. When we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.”