Carslberg don’t do beauty products… oh wait, they do.
We like beer as much as the next person.
In fact, the sight of a packed beer garden on some of the fine summer evenings we’ve been having lately has increased our fondness for it even more.
Our appreciation for beer extends solely to drinking it, however; washing our hair in it or using lotion made of beer to improve the condition of our skin isn’t something we’d really be into.
The folks at Carslberg obviously think there’s something in it though because they have developed a range of beauty products, from shampoo to conditioner to skin lotion, that all contain half a litre of Carslberg lager.
We genuinely thought it was a joke or genius marketing campaign until we saw the process that goes into making the products in the video below and if you wish, you can find out more about it here.
https://www.youtube.com/watch?v=rEc54A3qvcs
We wish Carslberg all the best with their new venture, of course, but we really don’t see the pint. *JOE goes to get coat*
LISTEN: You Must Be Jokin’ with Aideen McQueen – Faith healers, Coolock craic and Gigging as Gaeilge
