This is really powerful stuff.
We’ll be mighty sick of them in a few weeks’ time, but those of who really enjoy Christmas and the build-up to it are getting a kick out of the numerous Christmas ads surfacing on the box at the moment.
The big shots, whether it’s Coca Cola or John Lewis (or Penney’s many moons ago) always up their game for the festive season, but they’ve been outdone this year by Sainsbury’s, who have pulled out all the stops in an ad that clocks in just short of four minutes.
It will likely be an edited version of the ad that appears on our screens between now and Christmas and that’s a pity because in its entirety it really is a thing of beauty. It recalls the famous Christmas truce of 1914, where British and German soldiers called a truce and engaged in game of football on Christmas Day during World War I.
At the end of the advert, the German soldier discovers a bar of chocolate that had been left in his jacket pocket by a British soldier he had encountered during the game and a special version of that bar will be on sale in Sainsbury’s outlets for £1, with all profits going to the Royal British Legion (RBL), who also run the annual poppy campaign.
Fair play to Sainsbury’s and everyone involved on what is really a powerful and emotive piece of footage; the tears that we’re currently holding back right now are entirely down to the onions that we’ve just been chopping in the kitchen.
Honest.
Video via YouTube/Sainsbury’s
LISTEN: You Must Be Jokin’ with Aideen McQueen – Faith healers, Coolock craic and Gigging as Gaeilge
