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11th Nov 2014

Video: The THINK! 50th anniversary anti drink driving advert is chilling

We’ve seen plenty of THINK! anti drink driving adverts in our time, but this latest ad really hammers the message home.

Oisin Collins

We’ve seen plenty of THINK! anti drink driving adverts in our time, but this latest ad really hammers the message home.

The latest THINK! advert marks the 50th anniversary of anti-drink drive campaigning in the UK and you’ve probably seen their ads while watching the English channels over the years.

THINK! says that although road deaths caused by drink drivers have fallen significantly from 1,640 in 1967 to 230 deaths in 2012, this film reminds viewers that one death on our roads is still one too many.

The advert does its job and the use of Kool & The Gang’s hit tune ‘Celebration’ reminds us that while road deaths have decreased over the past 50 years, they still occur every single year, so we can’t start celebrating yet…

Via THINK! – YouTube