"A country our size has no right to be celebrated the world over, but that has never stopped us."
What makes our little country so special?
It's not postcard scenery or our amazing ability to produce world class athletes and intellectuals. It's not even shamrocks.
What makes Ireland and being Irish so special is our attitude and Jameson's new video is all about celebrating this.
With St. Patrick's day just around the corner, this film shines a light on original, genuine expressions of the Irish character.
https://www.youtube.com/watch?v=QAyNyrmw0mg&feature=youtu.be
For the film, Jameson teamed up with Scott Carthy, an up-and-coming Irish director.
He captured authentic expressions of the Irish spirit.
The video captures James Earley, a street artist who takes inspiration from generations of stained glass workers in his family tree; Jape and his band as they tour Ireland; and a group of road bowlers from Waterford.
This might not be a familiar, postcard version of our country, but it is an original, exciting snapshot of an Ireland that people around the world can connect with... although, it could probably do with a shamrock or two for good measure.
