This is genuinely one of the coolest things we've seen in a long time...
Take two of JOE's favourite things – Super Mario Bros. and
Twink sexy, shiny new cars – and you know you're on to a winner. This amazing Mercedes-Benz ad from Japan is brilliant on so many levels; from the pixelated version of the new jeep, to the humanised version of Mario (huge nose and all), the real-life castle and that good-for-nothing Goomba.
*JOE shakes fist at that good-for-nothing Goomba*
Here's the
official Mercedes-Benz explanation as to how the Asian ad came to be...
-好きなことが、次々叶えられる自由を。-
スポーティかつ質感・快適性に優れたインテリア。
SUVならではの実用性と定評のある安全性を備えた高い装備レベル。このGLAクラスの存在は、メルセデスとしての純粋さを保ちながら、エモーショナルな魅力を最大限に引き出すことに成功した証なのです。
Yeah, we don't speak Japanese either. Anyway, enjoy the ad...
https://www.youtube.com/watch?v=_AkgJZGspCM
