Video: This surely has to be the most NSFW advert ever made [Graphic content]

Little is left to the imagination.

This ad for sex shop Coco de Mer is the least 'safe for work' thing we've ever seen, and the X-rated work of photographer Rankin (one name, like Bono, apparently). Models cavort, flesh is shown, all that jazz. When we think of this scene in Peep Show, we think we now know the kind of stuff that was going on inside. Rankin says: “What I loved about the concept was how it visualised the way in which we absorb information nowadays. It examines our appetite for visceral and engaging imagery, reflecting how we consume as quickly as a click.” Don't let your granny see this. Hat-tip: i100