With a hashtag like #FuckThePoor, this viral advert from the Pilion Trust Charity in the UK was sure to draw controversy, but it comes with a very powerful message. Warning: NSFW language.
By using a social experiment that was designed to turn heads, the Pilion Trust Charity over in the UK found that you’re more likely to get a response from the public if you tell them ‘fuck the poor’ instead of ‘please help the poor’.
Savvas Panas, the chief executive of the Pilion Trust, said: “As a charity that has been severely affected by the nationwide decrease in charitable donations (20 per cent) and government cuts (60 per cent), we understand that some may be shocked by this footage. We are more offended however, that people across the United Kingdom are living in adverse poverty.”
In fairness, it’s a very powerful message and a very well thought out viral from the advertising group Publicis. To find out more about the Pilion Trust, click here.
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