This is bizarre, but it might just be brilliant.
First, Rave + Butcher Shop took over Camden Street and now, in a festival first, Desperados beer is bringing the party to Longitude with the absurd combination, Bar + Dressing Room.
The Bar + Dressing Room will be live all weekend at Longitude. Festival goers will be able to get their hands on ice-cold Desperados before they dare to enter through a ‘walk-in’ wardrobe to the Desperados Dressing room.
Inside, festival goers will be welcomed by a host of stylists, make up artists, tattoo artists and DJ’s as they are transformed from their normal self into their absurd self.
Expect glitter, face paint, feathers, wigs and fake tattoos! As they exit, they’re invited to parade their way down the Desperados catwalk to show off their revamped look to friends and onlookers.
For those who feel their new absurd look is selfie-worthy, Desperados is inviting revellers to snap their transformation using the hashtag #WayOfTheDSP, to be in with a chance of winning tickets to Electric Picnic.
2015 is the year of ‘Way of The Desperados,’ where the brand makes no excuses for its upfront and bold attitude.
Inspired by the combination of ‘beer + tequila = Way of The Desperados,’ the tequila-flavoured beer has launched a series of never-before-seen parties where the normal and the abnormal are combined to create something completely absurd!
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