Fresh from launching the very first ad campaign in space to promote the Wild Atlantic Way and its use in Star Wars: The Last Jedi, the latest offering from Tourism Ireland is a little bit more grounded.
Just in time for Christmas, Tourism Ireland has decided to release a new online short film to demonstrate the method behind the perfect Irish coffee.
Watch and learn.
https://www.youtube.com/watch?v=sqGvH9AIYZw
Clip via Tourism Ireland
And after flying high in the sky, what better way is there to come down to Earth than with one of our most beloved drinks?
It's fairly appropriate too, since that was how the drink was conceived. Created in 1942 by the chef Joe Sheridan at Foynes Port, where planes heading from Europe to America stopped to refuel, he made history by coming up with a drink that could warm and perk up passengers on a delayed flight.
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