WATCH: This ingenious new Heineken ad gets everything right THAT Pepsi ad got wrong
We won't keep harping on about THAT Pepsi ad...
The truth is it most likely came from a very good place, but was just so tone-deaf it went too far the wrong way.
However, the new Worlds Apart campaign by Heineken shows how to tackle some very important issues in an intelligent, entertaining and truly emotional way.
We won't give too much away, so we'll just say it involves two complete strangers, both holding two very different outlooks on life, put into a room together and given a very specific set of instructions.
From there, well... you'll see for yourself.
Round of applause to the team behind this one, because it was a job well done.
Clip via Heineken