WATCH: Irish magician makes you question life, the universe and M&Ms in Tesco
What is this supermarket sorcery?
After having blown us away by making things vanish in Ikea, the Irish magician and mentalist Joel has returned to wrinkle our brains.
Only this time, he is turning Tesco into his magical lair.
The County Down performer has flipped logic on its head in each aisle; becoming every child's hero by turning Rice Krispies into Coco Pops, and every Returns and Refunds worker's nightmare by making coins appear in factory-sealed bottles of water.
If you're in the mood to be hypnotised by some pretty nifty tricks or you're keen on trying to catch him out, then check out this video. Especially in the case of the latter, because really this is frustratingly mind-bending.
Clip via J O E L
If you dug that, you can check out his weekly updated magic videos on his Instagram account here.