WATCH: Menswear store in Sligo goes all out with Braveheart promo for January sales 4 years ago

WATCH: Menswear store in Sligo goes all out with Braveheart promo for January sales

This is quite something.

EJ Menswear in Sligo have developed something of a reputation for the lengths they go to in an effort to promote various in-store sales and their latest effort certainly doesn’t disappoint.

Advertisement

Despite the freezing weather we’ve had in recent days, EJ representatives clad themselves in outfits from a bygone era and enlisted the services of a horse as they took to the streets to tell all and sundry about a half-price sale from today (January 12).

The madness didn’t stop once they got inside the store, with a poor mannequin having its head chopped off as ‘EJ Wallace’ informed "all the bravehearts" that every single item in the store would be available for half its original price.

With deals like that in place, it’s likely that the crowds will flock to EJ’s in the coming days, so if you think you’ll have the FREEEEEEEEDOM of the store, you’ll likely be mistaken.