Marketing at its finest.
There’s a fierce bite in the air because winter is definitely here, but one Derry coalman is doing his very best to make the best out of a bad situation.
As reported by the Derry Journal , local entrepreneur Kevin O’Kane has created a slogan that’s as good – if not better – than ‘Just Do It’, ‘Because You’re Worth It’ or ‘Probably the best beer in the world’.
Kevin uploaded the following images of his latest marketing strategy to his Facebook page and they’ve spread like wildfire.
It’s easy to see why.
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