Whoever thought up this Carlsberg ad placement deserves a raise

Carlsberg 1-0 Protein World.

When Protein World launched a billboard ad that screamed 'Are you beach body ready?' at unsuspecting Londoners, the backlash was swift.

The ad - featuring a bikini-clad model - was attacked online, became the subject of a petition and was ultimately sanctioned by the advertising watchdog.

Carlsberg didn't miss a beat, however, dressing up a beer bottle in a... ah, feck it, see for yourselves.

Source: The Guardian

In fairness, Protein World took it all very well.

If @carlsberg are getting involved, you know you are #Winning 😎😂 pic.twitter.com/8ibMeFlQ71

— Protein World (@ProteinWorld) April 30, 2015

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