Whoever thought up this Carlsberg ad placement deserves a raise
Carlsberg 1-0 Protein World.
When Protein World launched a billboard ad that screamed 'Are you beach body ready?' at unsuspecting Londoners, the backlash was swift.
The ad - featuring a bikini-clad model - was attacked online, became the subject of a petition and was ultimately sanctioned by the advertising watchdog.
Carlsberg didn't miss a beat, however, dressing up a beer bottle in a... ah, feck it, see for yourselves.
Source: The Guardian
In fairness, Protein World took it all very well.
— Protein World (@ProteinWorld) April 30, 2015