Why shopping in Abercrombie & Fitch is going to get a lot less soul-destroying
It's going to be a very different shopping experience.
Any Irish college student who spends a summer in America on a J1 usually comes home looking like they ran through an Abercrombie & Fitch store.
You'll see lads with over-sized hoodies, board shorts, big-collared shirts and all the rest of the Abercrombie uniform, Irish people love the brand.
The shopping experience is unique, with topless guys greeting you at the door, loud music blaring, very dim lighting, and a haze of their own-brand aftershave wafting through the air.
However, that experience is going to be a thing of the past because the clothes company has scrapped rules on the attractiveness of staff and the famous in-store experience.
Bloomberg reports that they're going to put tops on those boy, raise the lighting, lower the music and stop spraying so much aftershave into the air.
A&F will also remove the naked torsos that appear on shopping bags.
The changes are being made because they want to make it all about the customer and not the staff or models.
So, that all means your self-esteem might still actually be intact after you shop there, happy days.