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A first look at this year’s John Lewis Christmas advert

Published 15:18 6 Nov 2017 GMT

Updated 15:36 6 Nov 2017 GMT

Laura Holland
A first look at this year’s John Lewis Christmas advert

Homemovies & tv

It's beginning to look a lot like...  sorry, still too early?

The festive season usually gets underway when the Christmas adverts start showing on TV, and the one people look forward to the most is from John Lewis. Last week, we got the first details about the advert and now we have a teaser. It has been released under a new Twitter account, similar to what they did last year, and already has its own hashtag. Introducing #UnderTheBed: https://twitter.com/UnderTheBed2017/status/927446737547091973?ref_src=twsrc%5Etfw We had heard before that it would be a character like the Gruffalo and this looks to prove that. An insider told OK Magazine: "This year the John Lewis advert will revolve around a big cuddly monster. If you can imagine a cross between the Gruffalo and a huge cute teddy bear, that's the angle they've gone for. "The creative team behind the John Lewis advert have pulled out all the stops this year. "It's going to be like nothing they've ever done before and will be a million miles away from Buster the Boxer."

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A first look at this year's John Lewis Christmas advert