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Movies & TV

09th Feb 2023

Netflix provides more clarity on incoming account restrictions

Rory Cashin

Netflix

“A Netflix account is intended for one household…”

Last week, we reported that Netflix had revealed the full scope of their anti-password sharing rules and regulations for account holders, which was widely met with derision and general public upset. Within a few days, Netflix stated that those announced rules and regulations were posted in error, and that the actual new system for account sharing would be revealed in time.

Turns out that time is now, as Netflix has once again given an update on what customers can and can’t do with their accounts. The new rules were already being tested in Latin America, and from this week, the new system is being rolled out to account holders in Canada, New Zealand, Portugal and Spain, and going broader in the coming months.

As per the new statement:

  • Set primary location: We’ll help members set this up, ensuring that anyone who lives in their household can use their Netflix account. 
  • Manage account access and devices: Members can now easily manage who has access to their account from our new Manage Access and Devices page. 
  • Transfer profile: People using an account can now easily transfer a profile to a new account, which they pay for — keeping their personalised recommendations, viewing history, My List, saved games and more. 
  • Watch while you travel: Members can still easily watch Netflix on their personal devices or log into a new TV, like at a hotel or holiday rental. 
  • Buy an extra member: Members on our Standard or Premium plan in many countries (including Canada, New Zealand, Portugal and Spain) can add an extra member sub account for up to two people they don’t live with – each with a profile, personalized recommendations, login and password – for an extra CAD$7.99 a month per person in Canada, NZD$7.99 in New Zealand, Euro 3.99 in Portugal, and Euro 5.99 in Spain. 

Along with the above, the new Netflix statement including the following:

“We’ve always made it easy for people who live together to share their Netflix account with features like profiles and multiple streams. While these have been hugely popular, they’ve also created confusion about when and how you can share Netflix. Today, over 100 million households are sharing accounts – impacting our ability to invest in great new TV and films.”

“We value our members and recognise that they have many entertainment choices. A Netflix account is intended for one household and members can choose from a range of plans with different features. As always, we’ll refine these new features based on member feedback so that we continue to improve Netflix in the years ahead.”

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