And it is a doozy.
In what will be a first for Netflix (but has been happening on regularly broadcast TV for, well, ever), the streaming giant will be broadcasting a live show for the first time ever.
In its latest attempt to halt the ever-lower numbers of subscribers, including a recent lower-price-with-ads price (which, in itself, has its own problems), Netflix continues to innovate by mining ideas that were first used in – checks notes – 1929.
In all seriousness though, this is a massive technical undertaking, especially if hundreds of millions of subscribers try to watch it all at once.
Which they likely will be, as the broadcast itself will be a live comedy special by none other than Chris Rock, who has previously noted that his next appearance would properly tackle… y’know… THAT THING THAT HAPPENED.
Chris Rock is about to make history as the first artist to perform LIVE on Netflix!
The legendary comedian, writer, director, and actor’s newest comedy special will premiere live — globally — in early 2023 on Netflix! pic.twitter.com/U8ozz2BLV1
— Netflix (@netflix) November 10, 2022
During a recent set in London, Rock is reported to have said “People expect me to talk about the bullshit, I’m not going to talk about it right now. I’ll get to it eventually, on Netflix.”
And now here we are.
On the upcoming live special, Robbie Praw, Netflix’s VP of Stand-up and Comedy Formats, said the following:
“Chris Rock is one of the most iconic and important comedic voices of our generation. We’re thrilled the entire world will be able to experience a live Chris Rock comedy event and be a part of Netflix history. This will be an unforgettable moment and we’re so honoured that Chris is carrying this torch.”
Chris Rock’s live Netflix comedy special is set to debut in early 2023.
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