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Video: AMC staged this brilliant and truly terrifying zombie prank in New York to promote Walking Dead return

Published 10:57 6 Feb 2014 GMT

Updated 18:06 11 Jun 2015 BST

Conor Heneghan
Video: AMC staged this brilliant and truly terrifying zombie prank in New York to promote Walking Dead return

Homemovies & tv

https://www.youtube.com/watch?v=cAhyIt94els

Jaysus, we were even a little scared just watching this.

There are few better ways of promoting your product than with a viral stunt that gets everybody talking and the one carried out by AMC in New York recently not only had a lot of people talking, it had a lot of them sh*tting themselves as well. In an effort to promote the return of the second half of the fourth season of the Walking Dead this weekend, AMC had a load of fans of show dress up as zombies and position themselves underneath grates in the footpath in busy areas of New York City, where they could frighten the lives out of passers-by who didn’t know any better. The sight of dead-looking hands emerging from under the footpath would surely elicit a more extreme reaction amongst us than it did in the victims of the prank in the clip above; in fact we know just exactly how we’d react… http://www.youtube.com/watch?v=24uyQ9YFrHQ Hat-tip to Dean Arrowsmith for sending this one into us

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Video: AMC staged this brilliant and truly terrifying zombie prank in New York to promote Walking Dead return