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Video: This ad for a mobile phone charger during the Super Bowl is all kinds of brilliant

Published 11:52 29 Jan 2015 GMT

Updated 18:04 11 Jun 2015 BST

Eric Lalor
Video: This ad for a mobile phone charger during the Super Bowl is all kinds of brilliant

Homemovies & tv

Looks like an epic Hollywood film.

TV commercials in the US usually save their best work for the Super Bowl. It's the biggest night in American sport by miles with an estimated audience of over 111 million people watching last year's event. With those kind of viewing figures the ad spaces don't come cheap, and a 30 seconds commercial during the Superbowl will cost you around $4.5m. This Armageddon-esque commercial from portable smartphone charger brand Mophie is fantastic. http://youtu.be/LuVsf_hE7gM The bar has been raised. H/T - Mophie.

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Video: This ad for a mobile phone charger during the Super Bowl is all kinds of brilliant