This video from The Academic already has close to 350,000 views on YouTube and by the end of the week we expect everyone to have seen it.
This is truly one of a kind from The Academic
The Irish band, from Mullingar, have made an incredible 'looped' live video for their single 'Bear Claws' by using the audio/video time lag on Facebook.
This may not mean much to a lot of people, but let's put it this way; when you watch a Facebook Live video, you're actually seeing something that has been delayed by a few seconds.
The Academic have used this 'time lag' to brilliant effect here. Prepare to be hypnotised.
https://www.youtube.com/watch?v=lO9d-AJai8Q
This has already gone global, even making it to the front page of Reddit, and with good reason.
Properly original.
