Christmas FM is returning as Kissmas FM for one week only
Out with yuletide cheer and in with the power of love.
Hey kids, it's Valentine's Day this Friday.
The most special time of the year if you're in a happy long-term relationship, enjoying the early stages of courtship or just a fan of when marketing dictates how you should feel for 24 designated hours and the build-up towards them.
Alternatively, if you're single and miserable; forget it, mate. A love-themed radio station is the last thing you'll want to listen to - unless it's packed with Frank Ocean sad-bangers. In which case, see you there.
All of which is to say that the beloved Irish institution that is Christmas FM is coming back for a few days, only it's been rebranded as Kissmas FM.
Y'know, because kissing and romance and Valentine's Day and all that.
The pop-up radio station aims to celebrate "the world's greatest feeling" by taking over all Christmas FM digital channels from Tuesday 11 - Friday 14 February.
On the agenda? Non-stop love songs. Yes, the joy literally never stops. Until Saturday, presumably.
But JOE, how do I tune in?
Glad you asked, emboldened reader.
It all gets very smooth indeed from 7am on Tuesday morning.
But what is love, anyway? The Oxford English Dictionary defines 'love' as:
"A feeling or disposition of deep affection or fondness for someone, typically arising from a recognition of attractive qualities, from natural affinity, or from sympathy and manifesting itself in concern for the other's welfare and pleasure in his or her presence (distinguished from sexual love at sense); great liking, strong emotional attachment; (similarly) a feeling or disposition of benevolent attachment experienced towards a group or category of people, and (by extension) towards one's country or another impersonal object of affection."
Glad we got that cleared up.