It all makes sense now.
In case you hadn't heard the news, while one Ed Sheeran was getting engaged to Cherry Seaborn, another Ed Sheeran was declared dead in an Icelandic newspaper called Morgunbladid.
Only, we are now learning that Ed Sheeran was in fact the stage name of Svavar Gunnar Sigurðsson, an 82-year-old Icelandic man.
https://twitter.com/AriGudmundsson/status/956519264877469696
It all fits at last. There are multiple Ed Sheerans existing in this universe.
Svavar, Rupert Grint,
that kid who works at Asda...
Why else would he consider doing the soundtrack for James Bond - a franchise in which there are multiple 007 agents known as James Bond operating for MI6? It's a code name, people!
He's been dropping hints. We were just too blind to see it before.
