On the 2nd August, two music icons went head to head in the ultimate culture clash when hip-hop legends Run DMC collided with superstar DJ A-Trak in the FW13 adidas Originals campaign.
The true masters of collision Run DMC took on the prince of clubs A-Trak in the studio to create a new contemporary anthem for 2013 that will unite all originals. Right from the start, Run DMC have constantly collided with cultures, inspiring others at every turn. The rap pioneers were the first to unite hip-hop with rock and fashion with music. Now they’re at it again in a new-school tussle with the hottest mixmaster on the planet.
In the greatest collision of all, fans across the world can unite with Run DMC in an interactive film that brings the legends to life. Trust us, JOE have tried it and it’s great craic.
Set in New York, Run DMC will be the players in a music video that can be controlled by fans. Using voice commands and adding visual effects, fans will be able to influence the video and trigger special effects and animations.
So head to www.adidas.ie/unite to crash with the masters of collisions, Run DMC, as #unitealloriginals hits new heights.
Now we’re just waiting on that record deal to come through. Any day now…
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