“What circle of hell are we in?”
Gen Z have been in the news this week thanks to their opinions on movies and TV, but one thing younger members of the demographic may not understand is that people used to listen to music on a device that was not their phones.
Yes, during the noughties iPods were all the rage – before finally being discontinued by Apple last year – and now Urban Outfitters is capitalising on the nostalgia for this era.
First reported by The Philadelphia Inquirer, the hipster lifestyle retailer has been selling several different versions of iPods – from classic to mini – for hundreds of dollars each.
But what is particularly distressing for millennials is that when describing these products, Urban Outfitters referred to them as “vintage”.
Urban Outfitters is selling “vintage retro” iPods. pic.twitter.com/nOse226FBs
— SPOOKY QENNY (@AKBrews) October 23, 2023
Urban Outfitters is selling iPod 5th gen for $349?!?? they’re crazy for that lmaoo pic.twitter.com/lV8Dfe3uxr
— jordan ? (@j_superfruit) October 21, 2023
There’s no way that Urban Outfitters is selling an iPod mini in 2023 for $199 ??♂️ pic.twitter.com/5e6z9mN21j
— Mark Linsangan (@HeyMarkL) October 21, 2023
urban outfitters is now selling old ipods pic.twitter.com/DKeVU9Y9o7
— jaden (@jadenamos) October 22, 2023
In fact, one eyebrow-raising listing for a fourth-generation iPod Classic from 2004 called the device a “genuine piece of vintage retro tech,” adding that it is the “perfect blend of new millennium design with modern features”.
The selling of the devices seems to have coincided with the 22nd anniversary of the first iPod’s release date back in 23 October 2001.
And the Urban Outfitters’ offer seems to have been a big success as searching for iPods on the chain’s website currently yields no results, suggesting all the products sold out.
That said, certain people are not happy about this, as evident from the following Twitter comments:
I have 0 issue with ageing but being in an urban outfitters makes me feel old as fuck
— ??? emmy ??? (@emmy_core) October 23, 2023
wtf urban outfitters is selling iPods calling them vintage ? THERES NOTHING VINTAGE ABOUT IT
— ꤐꫀꪶ?ꪗꥁ ?❤︎? (@6elkys) October 25, 2023
what circle of hell are we in that urban outfitters is selling iPod classics now
— chey (@little_vignette) October 21, 2023
an Urban Outfitters sponsored post for an iPod in 2023 makes me feel like
Im losing my mind. ?????? pic.twitter.com/EvCTsw8GJd— phenomenal (@PHNM) October 20, 2023
Urban Outfitters selling old generation iPods makes me wanna die
— n8 (@nateshorts) October 20, 2023
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