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11th Feb 2015

Why getting stage crashed by Kanye West has worked out brilliantly for Beck

Delighted with this

Joe Harrington

We’re not sure this was part of West’s plan.

Rapper, attention seeker, genius, douche bag, superstar or whatever you want to call him; Kanye West is one of the most influential artists on the planet.

The guy makes some amazing music but he’s also capable of doing amazingly stupid things, his antics at the Grammy Awards on Sunday being an example.

https://www.youtube.com/watch?v=zQ8rmCNTDP8

While Kanye got all the limelight on the night and in the days after, it seems like Beck is the real winner.

In an article in AdWeek, it’s been revealed that the 44-year-old will get a huge bonus from Spotify after streams of his Grammy winning album Morning Phase jumped by 524%.

Finger count

Wow, that’s a lot of people.

We’re sure Beck actually winning the Grammy for Best Album played a huge part, but Kanye’s carry-on is most certainly a factor as well.

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