A great initiative.
Aldi is teaming up with FoodCloud to challenge its shoppers to donate the equivalent of 20,000 meals to its ‘Food For Good’ Christmas Appeal.
From 30 November to 9 December, Aldi shoppers will be asked to donate an extra non-perishable food item to help fill the specially designed ‘Food For Good’ boxes that can be found in all of Aldi’s 137 stores nationwide.
Speaking at the launch of the ‘Food for Good’ Christmas Appeal, Iseult Ward, co-founder of FoodCloud, said: “Every Christmas we all find ourselves with that extra box of biscuits or Christmas cake that we didn’t really need after all. Often these leftovers get added to the tonnes of food that gets wasted every festive season. This year, we’re asking Aldi shoppers to consider donating what might have been that extra thing, reducing food waste and helping people in need.”
“Food collected during the ‘Food For Good’ Christmas Appeal will be redistributed amongst our charity partners across the country, giving those most in need some extra Christmas cheer and keeping perfectly edible goods out of the bin.”
The following non-perishable items are requested as donations to the ‘Food For Good’ Christmas Appeal:
· Tea Bags
· Instant Coffee
· Biscuits
· Sugar
· Breakfast Cereals
· Tinned Goods
· Pasta and Pasta Sauces
· Jam
· Rice and Rice Pudding
· Soft Drinks
· Sweet Treats
· Selection Boxes
· Christmas Cake
· Christmas Pudding
John Curtin, Group Buying Director at Aldi Ireland, added: “Our stores have donated more than 1.9 million meals of unsold food through FoodCloud in the last three years, and we’ve seen the difference it makes. This is a great chance to work with our customers and help communities at Christmas.
A very worthwhile programme to help those in need this Christmas.
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