Everything you need to know about Ireland’s first Amazon Prime Day

Prime Day will be available in Ireland

Amazon recently confirmed details for Prime Day 2025 and it'll mark the first time the sale goes live on Amazon Ireland.

Previously shoppers in the Republic of Ireland have had to shop the deals on the UK website, but not this Prime Day.

Amazon officially launched a website specifically for Irish customers earlier this year.

The online retailer said that the site offers shoppers in Ireland "a wide selection of over 200 million products with low prices in euros".

This includes a dedicated 'Brands of Ireland' section, featuring Irish businesses small and large, as well as local pricing without additional customs charges.

Plus, customers can also enjoy typical Amazon benefits, such as one-day delivery on millions of items, and Prime Video streaming.

The upcoming Prime Day sale will mark the longest ever, as it'll take place across four days in July.

Shoppers can expect tens of thousands of discounts on gaming, home, tech, beauty, and Amazon's own products, such as the Fire TV Stick and Kindle.

Below, you can find out everything you need to know about Prime Day on Amazon Ireland.

How do I access Prime Day in Ireland?

You'll need to be an Amazon Prime member to access the Prime Day deals, which is easy to sign up to.

Alongside the launch of the Irish website, the online retail giant also launched a local Prime membership on amazon.ie.

This is available for just €6.99 per month or €69.90 annually and offers vast benefits such as exclusive offers with partners including Odeon Cinemas and Deliveroo, Prime Video and free delivery.

If you're already a Prime member on Amazon IE then you don't need to do anything, just log into your account and shop the deals from 8 July.

The deals will then be available via amazon.ie/primeday.

When is it?

Amazon has confirmed that Prime Day 2025 will take place across four days this year, launching on 8 July and running until 11 July.

What deals will be in the Prime Day sale?

Amazon confirmed a list of brands that will take part in the sale despite usually keeping tight lipped about exactly what will be included in the Prime Day sale.

It says products from Bose, De’ Longhi, Dyson, Lego, Shark, CeraVe, Ninja, and Sonos will all be available across the four days.

This means you can expect the likes of air fryers, vacuum cleaners, coffee machines, speakers and headphones to be on sale.

As well as this, shoppers can also expect Amazon to reduce the price of its own tech including the Echo Dot smart speaker, the Echo Show video device and Fire Sticks, which can be used to watch TV streaming services.

Amazon is also introducing a new type of sale called 'Today’s Big Deals', which will be big brand price drops for Prime members including limited time discounts launched at midnight each day.