Brown Thomas has opened its Christmas store… 127 days before Christmas
"Christmas trees start to sell out by early November.”
Irish retailer Brown Thomas has officially launched its Christmas store on Thursday, 127 days before Christmas.
Brown Thomas unveiled The Christmas Shop which will open in Dublin, Cork, Galway and Limerick locations as well as online from today.
The Christmas Shop will sell trees, decorations, lights, crackers and an array of other festive items in stores with Brown Thomas saying that Christmas trees usually "start to sell out" by November.
Brown Thomas, Buying Director Rachel Morgans said on Thursday: “The Christmas Shop at Brown Thomas is regarded as offering the most exquisite festive offerings available.
"We take pride in sourcing the most beautiful decorations with strong demand from customers from the time we open; baubles and decorations are hugely popular from the beginning of the season and Christmas trees start to sell out by early November.”
This year, The Christmas Store has also been split into five themes, The Nutcracker, Midnight Joy, Enchanted Forest, Those Who Shine, and Winter Glow with each theme focusing on a different palette of colours, hues and decorations.
Well, we guess they really weren't kidding when they said that the lead-up to Christmas starts earlier every year.
Main Image: Leon Farrell/Photocall Ireland.