Dixons Carphone announces plans to cut 800 jobs in the UK and Ireland 3 years ago

Dixons Carphone announces plans to cut 800 jobs in the UK and Ireland

The move is set to affect staff at 16 Currys PC World and 71 Carphone Warehouse stores in Ireland.

Dixons Carphone, the parent company of brands such as Currys PC World, Carphone Warehouse and Dixons Travel amongst others, has announced plans to cut 800 jobs as part of changes to its management structure.


On Tuesday morning (4 August), a statement announced that changes to the management structure of the company’s UK and Ireland stores will result in “an overall reduction of 800 roles”.

Dixons Carphone says the restructure is part of its strategy to become “one joined up business” and “a clearer, simpler and faster place to work”.

The proposed changes, the company says, will make store team management structures leaner and create new roles and ways of working to deliver its vision.

As a result, new Sales Manager, Customer Experience Manager and Operational Excellence Manager roles will be created, while Retail Manager, Assistant Manager and Team Leader roles will be removed. It is also proposed that Business Advisor roles be removed in stores without a Business Hub.


All of the changes will result in a reduction of 800 roles, but the company says there will be opportunities to join the team behind ShopLive, a personal shopping service that provides consumer and business customers with expert advice from home via video link.

Commenting on the announcement on Tuesday, Dixons Carphone Chief Operating Officer, Mark Allsop, said: “We remain committed to our stores as part of an omnichannel future, where we offer the best of online and stores to our customers. As part of this we want to empower our store leadership teams, create a flatter management structure and make it easy for our customers to shop with us, however they choose.

“This proposal will ensure in-store roles are focused on giving a seamless customer experience and exceptional service across all our customer channels, whether online or in-store.

“Sadly, this proposal means we have now entered into consultation with some of our store colleagues. This was not an easy decision and we’ll do everything possible to look after those colleagues we can’t find new roles for, financially and otherwise.”