Here's why you can only buy four bottles max of Gordon's limited edition Pink Gin in Tesco
The supermarket allocated a 'four bottle quota' in the run up to Valentine's Day.
Tesco has introduced a limit on how much Gordon's Premium Pink gin can be bought per person ahead of Valentine's Day this year.
The quota was introduced in order to "ensure availability" of the beverage, as the drink's growing popularity has seen it fly off the shelves in recent weeks.
The maximum quantity of pink gin that can be bought per person is four bottles.
A spokesperson for the supermarket told Independent.ie: "We've seen strong sales in Gordon's Pink Gin in the run up to Valentine's Day and to ensure availability for all customers we've introduced a limit on number of bottles that can be sold in a single sale."
The limited edition premium gin was created to offer a smoother and softer drinking experience. It's understood that was inspired by an original Gordon’s recipe from the 1880s.
The Premium Pink gin has been sold by Tesco Ireland since 3 September 2017, after it was introduced by Gordon's as a limited-edition. The drink has benefitted from a huge popularity that the spirit is experiencing in Ireland as of late.
The 70cl spirit's official description reads: "Inspired by an original Gordon’s recipe from the 1880s, the pink gin is perfectly crafted to balance the refreshing taste of Gordon’s with the natural sweetness of raspberries and strawberries, with the tang of redcurrant served up in a unique blushing tone.
"The berry taste and hue are achieved with natural fruit flavours only and its juniper profile is subtle and mild."
The premium gin is on sale in Tesco, SuperValu, Dunnes Stores and Centra.