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6th August 2025
02:06pm BST
Jack Kay, better known as the 'Ibiza final boss', has quickly become one of the most viral memes of the summer, and it seems his summer is far from over.
People have been loving following this lad's holiday on the party island of Ibiza, mostly for his eye-catching look.
While swaying to some tech house, he rocks a bob cut, thick gold chain, black vest, sunglasses, an LV cross bag and a stunningly white set of gnashers. We can definitely say bosses don't come much more final than this man.
Apparently, becoming a viral sensation overnight comes with some perks, including Zero Six West Ibiza offering him complimentary tickets by sharing a video of him calling for his identification.
Their post was captioned: "Does anyone know this absolute legend coz we've got two free guestlist with his name on it!"
However, Jack's variety seems to have carried even further, as none other than Booking.com has offered him a free summer stay in Ibiza.
The travel company expects searches for trips to the White Isle to skyrocket following the viral meme.
So, to celebrate this unexpected icon, Booking.com is offering the Ibiza Final Boss accommodation on the island, free of charge. It looks like Jack will be dancing for a little while longer.
Booking.com UK's regional manager, Ryan Pearson, commented: "Ibiza has always been about unforgettable characters and moments, and the Final Boss embodies the spirit of the island perfectly – unapologetic, full of energy and unique! We’re pleased to extend his stay so more people can enjoy his eclectic moves – just drop us a DM Jack!"
