Irish Tinder users to get "free super like" for sharing vaccine badges as HSE partners with dating apps
Who said vaccines weren't romantic?
The HSE has announced a partnership with some of Ireland’s leading dating apps, such as Tinder, Hinge and OkCupid, to encourage vaccine take-up.
The HSE has partnered with Match Group's dating platforms under the 'For Us All' campaign to encourage people to take their Covid-19 vaccine when it's offered to them.
The feature will be rolled out across some of Ireland's leading dating apps from this week and will run through the month of July.
Apps will share vaccine resources as well as offering vaccination badges for people to share on their profiles for people who want to "show their support for the vaccine".
Under the scheme, Tinder users will get a free Super Like for sharing vaccine badges, while members will also be offered a range of stickers to alert people to their vaccine status, such as "vaccinated" or "vaccines save lives".
Tinder will also link to a "Vaccine Centre" which will share resources about the Covid-19 vaccine.
Match members will also be able to add badges to their profiles to display their vaccine status, with users who participate receiving a free "boost" on their profile on the application.
OkCupid daters will also be able to add "vaccinated" badges and be featured in a "vaccinated stack" of profiles. Those who participate will also receive a free boost.
Meanwhile, Hinge is also encouraging people to share their vaccine status on their profiles.
"The vaccination programme is a really important tool in our battle against Covid-19, and we've seen incredible support among the Irish people since the programme started," said HSE CEO Paul Reid.
"Thanks to Match Group, people using their apps can be sure they're getting information on Covid-19 vaccines from the trusted source of HSE.ie - as well as showing their support for Covid-19 vaccines on their dating profiles."