YouTube insist it has seen "no evidence" of Momo Challenge in its videos
'Contrary to press reports, we’ve not received any recent evidence of videos showing or promoting the Momo challenge on YouTube.'
YouTube has said that it has not received any evidence that the Momo Challenge appearing on the video sharing platform, despite reports in the press.
Stories have been reported in the news recently of how the 'challenge' appears on YouTube, sometimes in videos that are aimed at children.
Featuring the distorted face of a woman with bulging eyes - known as Momo - the videos encourage viewers to self-harm.
With some reports claiming the deaths of four children have been linked to the Momo Challenge, parents have understandably raised concerns, sharing warnings about it across Facebook and other social media.
Having initially stayed quiet on the subject, YouTube has now responded to reports, insisting that if such content does appear on its platform it will be taken down immediately.
"Contrary to press reports, we’ve not received any recent evidence of videos showing or promoting the Momo Challenge on YouTube," a spokesperson told the Daily Dot.
"Content of this kind would be in violation of our policies and removed immediately".