Geography can be a bit tricky.
Irish people are more acutely aware than most of the offence that can be caused when printing the map of a country.
Reebok found that out the hard way when they made those Conor McGregor t-shirts earlier last year.
Well, Coca-Cola have made a similar mistake – only this time, they’ve included the contentious Crimean Peninsula in their map of Russia during a Christmas ad campaign.
A lot of people boycott @CocaCola after they launch advertisement with Crimea as part of Russia.JOIN! pic.twitter.com/3FViTRpIJj
— Andris Gobiņš 🇱🇻🇪🇪🇱🇹 🇺🇦 (@AndrisGobins) January 6, 2016
Russian troops have occupied the Crimean Peninsula since 2014 and claim that the Crimean people want the land to be returned to Russian rule. The land is rightfully within Ukraine’s borders, and many Ukrainian people have boycotted Coke in the wake of their apparent advocacy of Russia’s military intervention.
Coca-Cola have distanced themselves from the image, which was posted to their Facebook. They deleted the ad and said the ad agency made changes to the ad after they were given their brief.
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