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28th Oct 2014

Pic: This packaging on Tesco’s Buttermilk is making everyone very uncomfortable

Once you see it, it can't be unseen...

Joe Harrington

Once you see it, it can’t be unseen…

We imagine working on the creative side of things for a mega company like Tesco has its challenges as they’ve so many own-brand products that coming up with fresh designs and ideas must be tricky.

The general design for products seems to involve sweeping curves and contours so everything looks smooth and slick but the brand’s latest package design for their Buttermilk looks a lot like something that rhymes with slick.

Whether it’s an unfortunate cock-up, someone is taking the mickey or it’s a ballsy move by the creative department, the buttermilk packaged for Irish branches seems to have the male reproductive organ on the carton. Look at it…

Buttermilk

Hat-tip to Metro UK.

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