Pics: Welsh bus company under fire after these saucy “ride me all day for £3” adverts 7 years ago

Pics: Welsh bus company under fire after these saucy “ride me all day for £3” adverts

The company apologised this afternoon.

"The slogan of ‘ride me all day for £3’ whilst being a little tongue in cheek was in no way intended to cause offence to either men or women and, if the advert has done so then we apologise unreservedly."

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That's an extract from a statement from New Adventure Travel Ltd (N.A.T. Group), the South Wales based coach company who tried to clear up a PR disaster today.

The reason for the PR disaster, these adverts that were put on buses all over Cardiff.

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Does the old saying that any publicity is good publicity apply to this?

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NAT group have since taken down the ads, you can read the full apology statement here.