The company apologised this afternoon.
“The slogan of ‘ride me all day for £3’ whilst being a little tongue in cheek was in no way intended to cause offence to either men or women and, if the advert has done so then we apologise unreservedly.”
That’s an extract from a statement from New Adventure Travel Ltd (N.A.T. Group), the South Wales based coach company who tried to clear up a PR disaster today.
The reason for the PR disaster, these adverts that were put on buses all over Cardiff.
Have you spotted the latest @NAT_Group bus ads around Cardiff? Thoughts?! pic.twitter.com/3pIaF8EZNY
— S3 Advertising (@S3Advertising) May 11, 2015
Dear @NAT_Group, I find your new promotion in Cardiff hugely uncomfortable, not to mention objectifying… pic.twitter.com/OPipr7Ovea
— Vicky Chandler (@VickyChandler) May 11, 2015
Don’t worry men, your bodies aren’t immune from the sexualisation of @NAT_group either! Terrible marketing. pic.twitter.com/24KHF6LcIz
— Vicky Chandler (@VickyChandler) May 11, 2015
Does the old saying that any publicity is good publicity apply to this?
NAT group have since taken down the ads, you can read the full apology statement here.
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