Popular airline WOW air has been bought by a competitor 4 years ago

Popular airline WOW air has been bought by a competitor

We can only pray that their fares stay as low as they were before.

Icelandic airline WOW air is well-known in Ireland for its highly-competitive prices on transatlantic flights. However, recently, the company had fallen on hard times financially and it had been forced suspend flights to five of its US destinations.


WOW air currently flies from Ireland to Orlando, New York, Boston and elsewhere across the pond, often for as little as €130 for a one-way ticket.

Now, WOW air's nearest competitor Icelandair has come in with a bid to buy the troubled airline. Luckily for Irish customers, it doesn't sound like they're in any hurry to bump up their prices. The Icelandic flag-carrier says it will keep the low-cost carrier’s brand identity, according to International Flight Network.

Bogi Nils Bogason, President & CEO of Icelandair Group, said: "WOW air has in recent years built a strong brand and enjoyed great success in the company‘s markets to and from Iceland and across the Atlantic.

"There are many opportunities for synergies with the two companies but they will continue to operate under their own brands and operating approvals. The tourism industry is one of the cornerstones of the Icelandic economy and it is important that flights to and from Iceland will remain frequent."