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07th Feb 2018

Pornhub is outlawing AI-generated porn because it’s nonconsensual

Dave Hanratty

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“We do not tolerate any nonconsensual content and we remove all said content as soon as we are made aware of it.”

Last week, we brought you the bizarre, terrifying and strangely hypnotic news that people have been using new technology to put Nicolas Cage in a string of classic films.

It’s an inventive and relatively wholesome twist popularised by those who frequent Deepfakes, a subreddit where people paste famous people’s faces onto porn actors by using a machine-learning algorithm.

The first such notable instance of using the technology for decidedly less wholesome reasons came in December, when someone used Wonder Woman star Gal Gadot’s likeness for pornography purposes.

Now, one of the leading porn websites has stepped in to ban the AI-generated practice.

Pornhub, which counts over 75 million visitors per day, said that it is banning the use of deepfakes as they believe it to be nonconsensual, placing it in the same category as revenge porn.

“We do not tolerate any nonconsensual content on the site and we remove all said content as soon as we are made aware of it,” a spokesperson told Motherboard via email.

“Nonconsensual content directly violates our TOS [terms of service] and consists of content such as revenge porn, deepfakes or anything published without a person’s consent or permission.”

Despite this stance, Motherboard notes that Pornhub is still packed with deepfakes, with dozens uploaded to the site over the past few days.

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